easyJet celebrated its 20th birthday today with the launch of a special anniversary plane and a loyalty scheme for passengers.
The plane, unveiled at Luton airport, was covered in printed pictures after the airline asked the public to send in their “iconic” images from their Easyjet travels over the years.
Flight Club will reward loyalty and provide flexibility for frequent flyers among its 68 million passengers a year.
The scheme will be rolled out across easyJet’s European network from early 2016 for passengers who meet the qualifying criteria – based around having booked and flown 20 or more flights and/or making a minimum spend with easyJet over a 12 month period.
Members will receive a range of benefits and features including:
- Fee free flight changes – members can make changes without paying admin fees
- Free name changes – up to five name changes per year completely free
- Our price promise – If on a rare occasion, passengers find the same flight on easyjet.com at a lower price, they will give you the price difference towards your next flight.
- Previews and special offers – members will be the first to know what’s coming up so they will receive exclusive previews of new routes and special offers
- Dedicated contact centre team – to access these benefits
Carolyn McCall, CEO of easyJet, said: “I am incredibly proud that more than 50 million of our customers flying with us this year have flown with us before and chose to fly with us again. This is testament to the customer service they receive, our low fares and our unrivalled network across Europe.
“easyJet’s Flight Club will reward our most loyal, frequent flyers – most of whom will fly with us more than 20 times a year. It isn’t like a traditional airline reward programme because our customers have told us that those schemes can be a source of frustration. This is a loyalty scheme with a difference because it gives passengers benefits they really value and can access immediately.
“It is also simpler to run which means that we can continue to keep our costs low – which will enable us to keep our fares low.”
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