Head to the London Eye on January 19 and you could get a free rotation – and learn some photography tips to boot.
The Eye has teamed up with acclaimed street photographer Matt Stuart who has taken 12 pictures from one of the capsules which capture the essence of London through its iconic skyline.
In exchange for the free ride, the London Eye is asking for people to share a photo, a doodle or any other image inspired by their visit on their Facebook page.
Matt Stuart said: “London is one of the most exciting cities in the world and we sometimes forget this. My work is all about finding inspirational perspectives from the everyday. The London Eye offers some of the very best views of London and every view is different, so the pictures I have taken try to bring to life the people and the skyline of London. I hope people taking their free visit will be able to find their own inspirational perspective.”
To take part in this unique mass-art project Tweet @TheLondonEye #LiftLondon or just turn up on the day before 9:30am ready to be inspired.
