Virgin Atlantic is officially one of the coolest brands in the UK. Sir Richard Branson’s airline was voted 8th in the CoolBrands list and is the only airline and travel brand in the top 20.
The CoolBrands list, now in its eleventh year, follows a vote by around 3,000 consumers and a panel of 39 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music.
Simon Lloyd, Director of Marketing for Virgin Atlantic said: “We are delighted to be recognised as one of the UK’s coolest brands and to be the only travel company named in this list is such an honour.
“Virgin Atlantic is always looking to innovate in order to stand out from the crowd and this year alone we have redesigned our Upper Class cabin with a new seat and new bar, opened a new Clubhouse in New York JFK, and launched two new routes to Cancun and Vancouver.
“Before the year is out we will be opening a new Clubhouse in Newark and also adding a new service to Mumbai.”
