With tablet sales showing a whopping 1,000 per cent increase this Christmas, the over 50s market is jumping on the trend and snapping up the prized gadgets according to escorted holidays company, The Travel Department.
Research of the age group by The Travel Department found that 76 per cent are now influenced by travel websites when choosing their holiday destination – with only personal recommendation carrying more weight as a source of information.
Meanwhile, destinations that traditionally attract an older age group such as Benidorm and Rome are ranking highest on tablet destination searches, according to Google. In fact, a whopping 45 per cent of all Google destination searches for Benidorm are on mobile devices (phones and tablets).
The Travel Department is meeting the demands of its customers with a new tablet friendly website, e-ticketing and updated social media channels where customers can interact with their tour manager before departure.
The new website will include a personalised ‘My Travel Department’ area, where customer can check the status of their booking and print out itineraries and pre-departure information. Further technological advances are planned for later in the year.
Click here to book with www.thetraveldepartment.co.uk
