Comedian Rob Brydon is fronting a new multi-million pound advertising campaign for P&O Cruises launching on Christmas Day.
“This is the life” features Rob giving an amusing tour around one of their luxury liners to show viewers the facilities aboard. The comic and TV presenter is seen having a massage, lounging on deck and tucking into a fab meal prepared by celeb chef Marco Pierre White.
Rob said: “P&O Cruises is a classic British brand and I was delighted to be asked to work with them. Filming onboard was great fun and I really believe that the advert brings to life what ‘This is the life’ is all about.”
P&O Cruises marketing director Christopher Edgington added: “At P&O Cruises, we aren’t just in the holiday business – we’re in the good life business and this campaign encourages consumers to leave the ordinary behind and discover just how good life can be on a P&O Cruises holiday.
“Rob Brydon was the obvious choice to front the campaign as he is well loved with a great sense of humour and it is easy for potential customers to imagine themselves in his shoes. Through this fresh new campaign, we aim to create a compelling and distinctive brand that will help us remain Britain’s cruise line of choice.”
Launching on Christmas Day, the campaign will run throughout 2015 with different versions promoting a variety of holidays and destinations.
See Rob in This Is The Life
The video is released as bookings open for Britain’s first cookery school at sea on P&O Cruises ship Britannia, as well as availability for Eric Lanlard’s afternoon tea and the new Limelight Club. Passengers with holiday bookings may now reserve places in advance through the cruise personaliser site up to three months before departure.
See P&O Cruises
