The most novel pop-up we have seen in a long while – an airport lounge! Virgin Atlantic has unveiled an igloo on the roof of its Heathrow Terminal 3 Clubhouse.

The airline has got together with London’s Coppa Club to bring one of their highly sought after igloos to Heathrow and it will be giving visitors spectacular views of the runway until January 14.

The heated igloo seats up to eight people, and is luxuriously decorated in a Nordic style with Virgin flair. Customers will be able to enjoy Virgin Atlantic’s food menu and award-winning drinks as they dine before their flight.

The Coppa Club igloos quickly became one of the UK’s most in demand pop-ups when they were introduced in 2016, and sold out within four hours when put on sale again this year. Virgin Atlantic customers will now be among the lucky few to experience the fashionable pop up for a highly shareable selfie in this unique location.

Daniel Kerzner, Vice President Customer Experience for Virgin Atlantic, said: “Once again we have shown what sets Virgin Atlantic apart. This winter we’re bringing the UK’s most in demand pop-up direct to our customers by introducing an igloo on the roof of our Heathrow Clubhouse. We’ve created one of the world’s most thrilling airport experiences where customers can eat, drink and relax under the stars with unrivalled views of the runway.

“Our customers love flying Virgin Atlantic as we are constantly innovating to create unique experiences that set us apart.  This is another example of doing the unexpected and wow’ing our customers with something they won’t get anywhere else.  This is the first of many experiences we will be launching on the ground and in the air throughout 2018.”

Isabella Kirkton, Head of Marketing for Coppa Club, said: “We’re delighted to be working with Virgin Atlantic to bring our igloos to the rooftop of the Virgin Atlantic Clubhouse. At Coppa Club we pride ourselves on delivering amazing outside spaces and after a second successful year of Coppa Club Igloos on our terrace at Tower Bridge this unique partnership offers customers the chance to enjoy the pop-up in an unexpected setting.

“Virgin Atlantic is renowned for offering fabulous experiences and together we’ve created a space where customers can enjoy socialising outside whilst enjoying the spectacular views of the Heathrow runways.”