Tourist spots hit by the floods are getting a massive promotional boost from VisitBritain today. Cornwall, Glastonbury, Devon and Llanddwyn Island (Wales Coast Path) are the first areas of Britain to feature in a new advertising campaign at Heathrow airport terminals.
Going live today, under the GREAT banner, 134 digital screens will showcase the range and variety of Britain’s natural beauty to passengers. Heathrow has given VisitBritain £4 million worth of advertising space to promote the UK’s nations and regions throughout 2014. Around 13 million passengers a year already use Heathrow as their gateway to Britain’s regions.
Sandie Dawe, Chief Executive of VisitBritain, said: “Millions of visitors from overseas will see these spectacular images. Our aim is to inspire them to explore more of the country during their visits to Britain. We’re really grateful to Heathrow for this wonderful gift of advertising space.”
Colin Matthews, Heathrow’s CEO said: “Heathrow is one of only six airports in the world that offer more than 50 long haul destinations so we are well placed to support UK investment and tourism in established and growth markets. Heathrow is the hub airport for the whole of the UK and we want to help educate and encourage our passengers of the breadth and beauty of our nation. We are delighted to partner with VisitBritain and to lend our support in the first three months of this programme to communities in the South West of England and Wales, affected by floods and storms.”
Maria Miller, Secretary of State for Culture, Media and Sport, said: “Millions of overseas visitors fly into Heathrow every year and this will help us promote some of the wonderful tourist destinations we boast right across the country. It is right that those areas hit hardest by the floods will be the first destinations to be promoted. I also thank Heathrow for offering this advertising space as we look to continue to grow the tourism sector in Britain further.”