Thousands of families who have holidays booked with Monarch can breathe a sigh of relief today – their breaks are safe.

The company, hit by financial concerns over the past few weeks, has had its ATOL licence – which gives consumers protection – after announcing a £165m investment.

Chief Executive Andrew Swaffield, below, who flew into the ABTA conference in Abu Dhabi to comment on the news, said: “Families can have every confidence in Monarch. Their holidays are protected and they can be assured of enjoying the fantastic customer service we always try to give.

“If you travel with Monarch, you will experience a warmth from the people who work in the company. The company has a family feel to it.”


Monarch was set up 48 years ago and is the oldest airline brand around with six million customers a year.

They are looking to boost that figure and sell more holidays to cities and sunshine destinations by launching a new marketing campaign and will have the youngest fleet of any European airline by 2021.

Monarch, like other travel companies, has been hit by terrorist attacks in holiday hotspots, the weakening pound and fuel costs.

Mr Swaffield said he would love to see the airport at Sharm el Sheikh – hit by a terrorist attack – re-open as soon as possible. He added: “We will be ready to go back in as soon as it does open. Sharm being out of the market is a big problem for British holidaymakers looking for winter sun.”

The airline has thousands of seats on sale, from £33 one-way, to destinations such as Malaga, Alicante and Faro. They also have autumn sun and city breaks on offer from £195 per person.

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