In a neat bit of advertising from Heathrow Express, there’s new transfer info at Heathrow Airport’s Terminal 2. The screens at the luggage carousel offer live price and journey comparisons between taxis and the airport’s train service to central London.
The screens – a world first – combine real-time traffic, weather and Heathrow Express train service information into one user-friendly data feed, or ‘journey comparison generator’.
Fraser Brown, Heathrow Express director, said: “The aim of the journey comparison generator is to enable Heathrow passengers to get into London as speedily, easily and cheaply as possible. By harnessing many different sources of real-time data into one we are helping make this happen.
“Research shows Heathrow Express trains are three times faster than taxis and a quarter of the price. These screens show how that comparison varies minute to minute depending on traffic, weather and time of day.”
The screens will also be translated to the main language – Italian, Russian etc – of people on the arriving flight, and later in the year they will be installed across Heathrow’s Terminals 3 and 5.
