Relax on BA flight with a furry friend

BA flight

We Brits are a nation of animal lovers – even at 35,000 feet. British Airways is convinced our furry friends help us relax so they are introducing a channel featuring cats and dogs on its in-flight entertainment.

Launching on long-haul flights from September, Paws & Relax will show cute footage of cats, kittens, dogs and puppies, to enhance the wellbeing of customers.

Take a look at a preview on http://youtu.be/kaTAA2y-DwA

BA in-flight entertainment manager, Richard D’Cruze, said: “It might sound barking, but there’s lots of research to suggest that watching pets can enhance overall wellbeing. We have sniffed out some fantastic content that is cute, comforting and sure to appeal to travellers of all ages.”

Paws & Relax features a number of popular programmes, curated by the airline’s in-flight specialists Spafax including; internet sensation Simon’s Cat – a series of animated funny stories of a man and his cat, The Secret Life of Cats – the popular BBC documentary where cats are fitted with cat-cams and GPS collars to follow their daily movements, and America’s Cutest Dog… adorable footage of dogs at play.

BA teamed up with experts at Battersea Dogs & Cats Home for insight into the benefits of pet ownership. The airline featured some of its pets looking for rehousing to launch the channel, including; Alfie the Pug, Sky the Siberian Husky, Angelica the Staffordshire Bull Terrier cross and kittens Karma, Knight and Karis.

Laura Lambert of the Battersea home said: “We know people love watching dogs and cats. They can make you laugh, smile, and cry. They are wonderful companions when you’re feeling anxious or just need a lift, and we believe that the Paws & Relax channel will be the perfect way for passengers to sit back and relax.” 

See www.ba.com and www.battersea.org.uk

BA flight