Wow, just wow! If the crew uniforms are anything to go by, then Virgin Voyages are about to attract a whole new range of cruise customers.
The flamboyant clothes – they’ll be worn by the crew on Virgin’s first ship, Scarlet Lady, when she is launched next spring – are modern, romantic and very sexy.
And exactly what you’d hope to get from maverick British fashion designer Gareth Pugh, 38.
Virgin boss Sir Richard Branson helped showcase the collection at London Fashion Week and said: “People are at the heart of our Virgin companies, and when our people feel great they will do great things for our customers.
“We want Virgin Voyages’ crew to be the happiest at sea and making sure that they feel comfortable, confident and look smart is a part of that experience. Gareth Pugh and the Virgin Voyages’ team have worked hand-in-hand to bring to life what will soon be the most glamorous uniforms on the high seas.”
Designer Gareth, who hails from Sunderland, joins an impressive line-up of designers, artists and producers including Tom Dixon, Roman and Williams and Mark Ronson – transforming life at sea which is bound to attract younger customers.
The uniform collection is all about “the modern romance of sailing” and include a wide range of looks from slick razor-sharp tailoring, leather body-con evening wear, to relaxed pillow-case tunic shirts – referencing the early days of British punk.
Gareth says: “We were really allowed to push the boundaries, and to redefine the idea of what constitutes a uniform. We ultimately wanted to make everything about it modern, luxurious and desirable — to allow the entire crew to look and feel like a million dollars, in keeping with the rest of the experience.”
The uniform also breaks with cruise traditions by having no epaulettes stripes for officers, no ties and no waistcoats.
Check out Virgin Voyages by visiting https://www.virginvoyages.com/.