Shock as insurance company introduces text-speak policies
In a move that would be worthy of TV’s Ali G, a leading travel insurance company has introduced text-speak policies.
Columbus Direct, says it has re-vamped and updated its entire policy wording to “text speak” in a bid to make insurance more accessible to the youth market.
The company’s press release to mark the move says: “With mobile users in the UK sending around 11 million texts an hour, text speak or ‘txt speak’ has even been used in exam papers and job applications. As a growing part of modern language, Columbus Direct had adopted the terminology in order to ensure that travel insurance moves with the times.”
The company says common abbreviations such as u, ur and l8r will replace the existing you, your and later, while insurance terms such as excess will become xs. The wording will also include popular slang words, acronyms and emoticons throughout with exclusions such as “Just to let u no, we’ll totes be taking £50 off ur claims as an xs, so don’t be like, OMG, when ur payment is lower than expected.”
