COLD Feet heart-throb James Nesbitt is about to tell TV viewers all about holiday HOTspots. The actor is starring in Thomas Cook’s new advertising campaign which makes its screen debut on June 1.
The three ads – Trunks, Room and Exchange – feature James playing the father of a family of four in various comic holiday situations directed by Full Monty director Peter Cattaneo. The aim is to raise awareness of how Thomas Cook tries to make booking as easy and enjoyable as possible whether you do it in-store, on-line or on your mobile. And, of course, you’ll be hearing the line “Don’t just book it – Thomas Cook it”.
Sales boss Mike Hoban said: “The new TV ads are set to bring a new, light-hearted look and feel to the brand and show how our experience and expertise means that we can ensure our customers enjoy the perfect holiday.
“A holiday should be a fun experience from the moment our customers pick up a brochure, visit us online or give us a call – and the humorous nature of the new ads reflect that sense of fun and excitement.”
Click here to book with Thomas Cook and to see James on video go to http://www.youtube.com/user/thomascookuk?feature=watch
