Thomas Cook has a new logo – the blue globe has gone and been replaced with a warm Sunny Heart. And the travel giant’s slogan “Don’t Just Book It, Thomas Cook It” has been replaced with “Let’s Go”.
All the company’s brands – Neckermann in Europe, Ving in Sweden, Condor in Germany and Airtours in the UK – will now be identified by the heart. Thomas Cook boss Harriet Green (above) said: “The Heart will appear on the web, in brochures, in our aircraft, in our concept hotels, our other hotels and in our stores: in short, everywhere that our customers connect with us.
“Our new brand essence will show our customers the breadth and depth of the Thomas Cook Group. It will inspire and assure our customers, showing that everything through our brands is connected at every level ensuring a unification of care for our customers, through every step of their journey with Thomas Cook.”
There’s some Sunny Heart late deals this week including:
Algarve: Seven nights B&B at the 4-sun Aqua Pedra Bicos in Albufeira, from Manchester on October 19, from £475 per person.
Tenerife: Seven nights all-inclusive at the 3-sun Tamaimo Tropical in Puerto Santiago, from Gatwick on October 18, from £365 per person.
Spain: Seven nights all-inclusive at the 3-sun Poseidon Playa in Benidorm, from Birmingham on October 12, from £375 per person.
Cyprus: Seven nights B&B at the 4-sun Leros Hotel in Ayia Napa, from Cardiff on October 13, from £189 per person.
