YourHols had a preview of Virgin Atlantic’s new multi-million pound TV ad launched today – and we love it! The ad, “Flying in the Face of Ordinary”, celebrates the extraordinary talents of young people so be in for a few surprises when you watch it on www.youtube.com/embed/WptXNmxtE88?rel=0
Boss Richard Branson started his first business while still at school and believes all youngsters have the ability to succeed. He has dedicated the ad to his “hardworking staff” and it showcases the skills and dedication Virgin looks for in prospective new employees. The airline is expanding with the launch of new flights between Heathrow and Manchester, Aberdeen and Edinburgh and 150 new jobs are up for grabs.
Sir Richard said: “We’re always on the lookout for gifted young people to grow our business. Our staff hold the keys to the future of Virgin Atlantic, they work so hard and we are delighted to dedicate this new advert to them. At a time of soaring youth unemployment, our advertisement is a powerful New Year message encouraging everyone to look again at young people and the talents they have to offer to businesses and industries all over the country. People are at the heart of Virgin Atlantic and we believe this advert celebrates this”.
The ad is based upon the lives of real people who work at the airline today and traces the lives of the gifted youngsters born with special skills, and how they later use those talents to become outstanding employees at the airline.
One child has an amazing love of flight, and then goes on to become a leading pilot. Another has a keen interest in how things work and who later becomes one of the country’s leading design engineers. Others with excellent people and intuition skills become outstanding cabin crew members and ground staff.
The ad kicks off the airline’s new marketing campaign, on TV stations from January 1, with the slogan “Flying in the Face of Ordinary” which is designed to capture Virgin Atlantic’s pioneering spirit.
