Premier Inn has launched a new hotel concept with rooms that they claim are the most space-efficient and digitally savvy in the UK.
‘hub by Premier Inn’ will be packed with features and space saving storage solutions as well as state-of-the-art digital technology and is aimed at “guests who value location, price and design over space”.
Each ‘hub by Premier Inn’ room will be kitted out with an en suite bathroom with power shower, wardrobe, desk, Hypnos pocket-sprung bed, free Wi-Fi and a 40” inch smart screen TV – fitted into just 11 square metres of space.
It will also be the UK’s first hotel where the rooms can be remote controlled using a smart phone app. Guests will be able to check in online and control the room’s lighting, temperature and even what will be on the TV or radio when they arrive.
Each hotel will have its own deli-style restaurant serving local produce and guests will be able to pre-order breakfast using the ‘hub’ app.
Patrick Dempsey, Whitbread Hotels and Restaurants Managing Director, said: “hub is all about giving customers more choice. It will provide great quality, contemporary room design in the heart of a major city at an outstanding price. With space at a premium, each aspect of the design has been aimed at optimising every single centimeter of space from the desk that folds up and disappears into the bed to a convenient under the bed space for luggage.”
The hotel concept has been trialled at the Kings Cross Premier Inn for the last year and the first hub will open in London’s West End next year. Rooms – claims parent company Whitbred – will be 30 per cent cheaper than comparable Premier Inns.
Whitbread has plans for five ‘hub by Premier Inn’ hotels to open in the next three years and is targeting to have around 40 by 2018.
The company is also looking for hub testers to try the first openings. Register interest at www.hubhotels.co.uk
