Visit California takes over YouTube for 24 hours from midnight tonight, February 28, to encourage more holidaymakers to visit.
The tourism board is launching ’24 Hours. 24 Dreams’ – a collection of videos showcasing California – across four countries. A new video boasting the message “if you can dream it, you can do it in California” will be released every hour in the UK. The YouTube campaign on http://www.youtube.com/watch?v=GmkSUq_yDHI kicks off Visit California’s Dream 365 Project which includes videos, tweets, photos and more on visitcalifornia.co.uk/dream365
The 24 fun videos include everything from Bob Burnquist’s floating skate ramp, Edward Sharpe’s Big Top and a first-ever California DreamGig with musical group Band of Horses to Coachella from the vantage point of a GoPro camera hovering above the crowd, a Boston Terrier’s Shasta Cascade adventure weekend and a female surfing legend taking on Mavericks.
Visit California chief Caroline Beteta said: “We want the launch of this campaign to emulate the pioneering attitude California is known for. Our first-of-its-kind content partnership with Google will showcase the unique and creative ways Californians from across the state realise their dreams. California is the place where people don’t just dream, they Dream Big.”
Rob Torres, Industry Director, Travel for Google, said: “We’re excited to see Visit California launching such a cool and unique campaign that features new content every hour in the YouTube Masthead.
“The travel industry is starting to embrace the power of online video and with this initiative; Visit California is leading the way.”
The videos will also be seen in America, Canada and Australia.
