VisitEngland’s ‘stay at home’ campaign launches today

VisitEngland's 'stay at home' campaign

VisitEngland’s ‘stay at home’ campaign launches today. OMGB – Oh my Great Britain –featuring landscapes, activities and experiences that can only be found in the UK,  encourages people to holiday here.

The £2.5 million campaign is expected to generate more than 1.3 million additional overnight stays this year with a £100 million boost to the UK economy.

VisitEngland/VisitBritain Chief Executive Sally Balcombe said: 

”The UK is packed full of incredible experiences that you can’t get anywhere else.

 By showing the sheer diversity of activities right here on our doorstep we want to inspire people to book a trip right now to discover their own amazing moments, driving growth in tourism across our nations and regions and spreading its economic benefits across the UK.”

Taking a dip in Wastwater Lake, above, in the Lake District, catching an inland wave at Surf Snowdonia, watching sunlight breaking over the Scottish Highlands and discovering the Giant’s Causeway, are just a handful of the OMGB experiences.

The four-week #OMGB campaign uses film and images taken on locations across the UK to inspire people to take a short break at home and encourage Brits to share their own memorable #OMGB moments on social media.

Trek the Lake District with fluffy Llamas
With Lakeland Llama Treks, you can enjoy the companionship of a local Llama on a guided trek around the beautiful Eden Valley in Cumbria. A range of different treks are on offer for different levels and ages, ranging from a one hour mini trek to longer countryside trails. Complete the experience with a stay in the Llamas Pyjamas B&B and a bite to eat at the Llama Karma Café (which also doubles as a zoo). Treks from £25 per person.

VisitEngland's 'stay at home' campaign

Surf the longest man-made surfable waves on the planet, Snowdonia
The epic 300-metre surf lagoon on the edge of the famous Snowdonia National Park in North Wales provides consistent and guaranteed waves, without a beach in sight. Suitable for all levels thanks to different wave profiles in different zones – beginner surfers can surf alongside elite athletes, either as part of a lesson or independently in a ‘freesurf’ session. Surf sessions from £40 per adult and £30 per child.

Party in the Northern Quarter, Manchester
Manchester’s Northern Quarter is a bazaar of the weird and wonderful. Handmade crafts, vintage and couture fashion, and delicious food are all on offer inside this wonderfully restored former Fish and Poultry Market. Head to Tariff and Dale built into the old fabric warehouse for finely-honed cocktails and famous sourdough pizzas. Click here

VisitEngland's 'stay at home' campaign

See ‘Britain’s favourite view’, Wastwater, Lake District
A feast for the eyes, Wastwater has been voted Britain’s ‘favourite view’, with towering mountains surrounding the crystal waters of the deepest lake in England. It’s an ideal location for picnics, walking, and diving. Close to the towering mountain of Scafell Pike, the majestic scenery here provides an atmospheric backdrop no matter the weather.

Explore Scotland’s Castle Trail, Dunnottar Castle, Aberdeenshire
Part of Scotland’s Castle Trail, this clifftop fortress peering over the North Sea on the Aberdeenshire coastline counts Sir William Wallace, Mary Queen of Scots and the future King Charles II as guests. Visitors can walk through the dramatic ruins and discover a fascinating history stretching back to the 14th century. £7 per adult and £3 per child.

VisitEngland's 'stay at home' campaign

Visit a former ‘supervolcano’, Glen Coe, Highlands
As Scotland’s most iconic glen it’s no wonder that this epic setting appeared in the James Bond film Skyfall. Its raw beauty is best explored on a hike, roaming amongst wild deer and admiring rocky peaks shrouded in mist. 

VisitEngland's 'stay at home' campaign

Discover myths and legends at The Giant’s Causeway, Antrim, Northern Ireland
This awe-inspiring World Heritage Site graced the cover of Led Zeppelin’s fifth album and featured in countless films and TV shows. The state-of-the-art visitor centre tells the story of these famous basalt columns rising out of the sea, which are the perfect backdrop for a memorable moment. From £7.50 per adult and £3.50 per child when pre-booked.

Road trippin’ on the Translink, Northern Ireland
With access to all counties, the translink train is a great way to travel through the dramatic scenery of Northern Ireland. Brimming with rich history and culture, you can explore the streets and countryside alike with metro, Ulsterbus, and NI Railways. City attractions like the Titanic Belfast are accessed with the same lines as natural wonders like The Giant’s Causeway.

For more #OMGB holiday ideas and the chance to win competition prizes visit

View the TV ad here