The crew of Virgin Atlantic will soon be stepping out in a new Vivienne Westwood uniform. The British designer is re-designing the iconic red outfits (below) to give staff a “futuristic look” which illustrates her interest in 40s French couture. The new uniform, made of eco-friendly fabrics, will be trialled in July before being launched throughout the airline next year.
Virgin Atlantic boss Richard Branson said: “Virgin Atlantic has a distinct spirit and from a design perspective we continually try to challenge the norm and stand out from the crowd. Our current uniform has been around for more than 10 years and we have seen other airlines start to copy it. When we were choosing the designer for this project, we wanted to work with a group of people who share our spirit of adventure, who believe in challenging the status quo and creating something truly memorable.”
Vivienne Westwood said: “My clothes have always got a very strong dynamic rapport with the body – they are very body conscious, they help you to look glamorous, more hourglass, more woman. I design things to help people to hopefully express their personality. I am always trying to find fabrics that are more friendly to the environment – working with Virgin Atlantic they managed to research into this and find more eco fabrics.”
For more details visit http://pinterest.com/VirginAtlantic/New-Red-Threads/
This is not the Vivienne Westwood uniform
In the picture. It’s not even Virgin Atlantic! Think it’s Virgin Australia.